Why Community is the New Marketing | CMX Summit
Marketing and community strategy have been separate in the past, but the landscape is shifting. So much that traditional marketing isn't working and marketers are looking to community professionals to help define their new strategy. Now is the time for community professionals to step up and take the lead. Learn why I believe community is the new marketing and how community managers should approach it with their marketing counterparts. Thank you CMX for letting me share these ideas on stage!
2016 Challenges and Predictions for Community Management with Vanilla Forums
I was asked to share my prediction for the community industry in 2016 for a special piece by Vanilla Forums alongside other kick ass community professionals. I really believe now is the time for the community management field to step up and own the direction of our industry and where overall business is shifting. I share my prediction below and encourage you to check out the full report here.
I was asked to share my prediction for the community industry in 2016 for a special piece by Vanilla Forums alongside other kick ass community professionals. I really believe now is the time for the community management field to step up and own the direction of our industry and where overall business is shifting. I share my prediction below and encourage you to check out the full report here.
Community will continue to move to the forefront of business as a critical strategy for companies to build and retain their customer base. This is an awesome thing for our field as our skills become more desired and directly tied to organizational goals. It also means that now more than ever, we as community professionals need to clearly define and own this within the business. As businesses (and other teams like marketing and sales) look to us for guidance on community strategy, we need to show where our work directly impacts the bottom line. By aligning our work with the business goals of our organizations, we will be able to maintain ownership of community and in turn, it’s authenticity for our community members.
Within community strategy itself, our customers are committing loyalties to brands who do more than just provide a great product - customers want to join a movement. People, especially younger generations, are looking to be a part of something bigger than themselves. Like Airbnb’s hosts and guests who commit to the notion of being home anywhere, to Tom’s Shoes Tribe community that takes social impact way beyond buying shoes. Brands will need to think about their greater impact in the world, and build a movement based on their organization’s mission.
This is a truly exciting time for community professionals where we will have the opportunities to do big things in our field, and specifically for our communities.
Thank you Vanilla Forums, and Melanie Attia for organizing an awesome forward thinking report!
Watch the Video: #CMGRHangout presents: Managing a Tech Community
Last month I joined the #CMGRHangout to chat about managing a technical community from the challenges to best practices. Check out the conversation below and the Storify summary. Kudos to the other amazing community managers on board, you guys rock :)
Last month I joined the #CMGRHangout to chat about managing a technical community from the challenges to best practices. Check out the conversation below and the Storify summary. Kudos to the other amazing community managers on board, you guys rock :)
[<a href="//storify.com/myCMGR/cmgrhangout-presents-managing-a-tech-community" target="_blank">View the story "#CMGRHangout presents: Managing a Tech Community" on Storify</a>]
Online Community Managers Meetup: Build, Nurture, Grow Your Developer Community
In February one of the my favorite community managers, Susan Tenby, invited me to speak at the OC Tribe meetup at Techsoup. Video of my talk below: Your Developer Community: Build, Nurture, Grow
In February one of the my favorite community managers, Susan Tenby, invited me to speak at the OC Tribe meetup at Techsoup. Video of my talk below: Your Developer Community: Build, Nurture, Grow
In February one of the my favorite community managers, Susan Tenby, invited me to speak at the OC Tribe meetup at Techsoup. Video of my talk below: Your Developer Community: Build, Nurture, Grow
Thank you to everyone who participated!
SF Community Managers Learn SEO Best Practices and Tactics at #SFCMGR
For anyone who focuses on social media or community management, it's imperative to have a basic understanding of SEO and SEM tactics. From building basic websites to blog content, these skills are a great asset to your community manager tool belt. I invited analytics expert Quentin Muhlert of ROI DNA, to walk us through an introduction to SEO
Last week the San Francisco Community Manager Meetup group gathered for an in-depth session around understanding SEO. For anyone who focuses on social media or community management, it's imperative to have a basic understanding of SEO and SEM tactics. From building basic websites to blog content, these skills are a great asset to your community manager tool belt. I invited analytics expert Quentin Muhlert of ROI DNA, to walk us through an introduction to SEO along with pro tips, tricks and tactics. Quentin left us with an incredible amount of knowledge to kickstart our SEO and analytics practice. For those that couldn't join us check out the presentation below and the live conversation from the event.
from
[<a href="//storify.com/megmurph/sf-community-managers-learn-seo-best-practices-and" target="_blank">View the story "SF Community Managers Learn SEO Best Practices and Tactics at #SFCMGR" on Storify</a>]
Thank you to
and everyone who attended. Our next meetup is coming in June
!