Online Community Managers Meetup: Build, Nurture, Grow Your Developer Community

In February one of the my favorite community managers, Susan Tenby, invited me to speak at the OC Tribe meetup at Techsoup. Video of my talk below: Your Developer Community: Build, Nurture, Grow

In February one of the my favorite community managers, Susan Tenby, invited me to speak at the OC Tribe meetup at Techsoup. Video of my talk below: Your Developer Community: Build, Nurture, Grow

Thank you to everyone who participated!

SF Community Managers Learn SEO Best Practices and Tactics at #SFCMGR

Last week the San Francisco Community Manager Meetup group gathered for an in-depth session around understanding SEO. For anyone who focuses on social media or community management, it's imperative to have a basic understanding of SEO and SEM tactics. From building basic websites to blog content, these skills are a great asset to your community manager tool belt. I invited analytics expert Quentin Muhlert of ROI DNA, to walk us through an introduction to SEO along with pro tips, tricks and tactics. Quentin left us with an incredible amount of knowledge to kickstart our SEO and analytics practice. For those that couldn't join us check out the presentation below and the live conversation from the event.

Seo basics

from

ROI-DNA

[<a href="//storify.com/megmurph/sf-community-managers-learn-seo-best-practices-and" target="_blank">View the story "SF Community Managers Learn SEO Best Practices and Tactics at #SFCMGR" on Storify</a>]

Thank you to

ROI DNA

and everyone who attended. Our next meetup is coming in June 

so stay tuned

!

SF Community Managers Talk Event Strategy at #SFCMGR Meetup

Photo credit: Carlo Almendral, @carlobff

This week the SF Community Manager Meetup group gathered for a panel discussion focused on event planning, strategy, and deciphering ROI. I invited Brianna Haag, Marketing Manager @ Eventbrite, Lauren Sherman, Marketing Manager @ Taskrabbit, Emily Castor, Community Manager @ Lyft, and Tony Mataya, Developer Relations @ Twilio to discuss their experience with events and how they navigate this large part of community management.

Though hard to capture all of the incredible insights from this conversation, here are a few highlights thanks to Kate Klepek of Reinventing Events who took amazing notes during the discussion:

• Your budget should drive everything
• TaskRabbit Facebook fan page has been the most important tool the have - took a page from Lyft's community book who also has a very active Facebook Lyft Group
• Invest in a process of how to participate in events as a sponsor and figure out what your criteria is. What is the sponsorship value to you?
  • Some tips include vetting the organizer clout, projected quality of attendees, relevance to your audience, and knowing how this will directly help your brand
  • Make sure you have a relevant presence and targeted message
  • Measuring the impact of events is both qualitative and quantitative
    • Eventbrite has great event reporting tools
    • Survey your attendees
    • Create a process to measure effectiveness that works for you and your team
    • Track where your product or service inbound traffic is coming from
    • Track every piece of publicity around the event to see what is driving traffic
    • Google Analytics has incredible tools, tracking and new dashboard features - all free
    • Free events will receive a lower attendance rate - if you charge a minimal amount people feel obligated to show. Donate these funds to a worthy cause.
    • Using Evenbrite vs. Meetup
      • Eventbrite is very customizable, allows planners to capture leads and take advantage of reporting tools
      • Meetup is a good space to build out a community around reoccurring events

Event tools recommended by our panelists

• Eventbrite for tickets and attendee organization
• TaskRabbit for any last minute help, errands or on-site logistical help
• Use of hashtags and encouraging people to share for a visual representation of the event
• Eventstagram can stream all social items from an event
• Marketo or Pardot to move your event leads through the marketing funnel
• Meetup.com for community building

Community Manager Resources mentioned

• Eventbrite's hosted tweet chats called #meettheexperts
• Community Manager Breakfast at UserVoice
• Be proactive and reach out to mentors
• Many groups in the industry found on Meetup
• Shared learning so reach out to other people who have planned successful events

Thanks again to our panelists who volunteered their time and insight to community management and events. Our next meetup will be planned for May so stay tuned!

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What Community Managers Should Do Every Morning for Success

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I recently caught this post on Fast Company called "What Successful People do the First Hour of Their Work Day" - great advice in there. I felt inspired to write something on how you can make the most of each day as a Community Manager, based on my personal experiences. Some might not exactly be "morning only" tips but they are relevant and important. Here are some ways I kickstart my day for optimal success:

Re-connect with your Community

Well this sounds silly since that's our job right? As fast as our day-to-day moves and with the consistent juggling of priorities, sometimes we forget to slow down and make an effort to connect on a personal level. Plan an in-person coffee date. Reach out to a community member without a prompt or objective. Call someone on the phone. Doing this not only will remind you why you love job but also impact your community in a positive way.

Internet Listening

We most likely start every morning checking an onslaught of tweets from the previous night, attempting to get to inbox sanity, and pouring over our social media tools. We plough through it and respond, but are we really listening? What's the sentiment of the conversation (I'm not talking that percentage in your social platform)? Community Managers are good at their jobs because of instinct and good judgement - we can read one Hacker News comment and infer where the conversation is headed. It  isn't measurable but extremely valuable. Really get your head into the pulse of what's happening by watching the patterns of your community and the industry. Once you know the patterns, you can figure out the correct next steps for both positive engagement and fire drills. Then you can truly be proactive instead of reactive.

Plan for Productivity

A day in the life of a Community Manager means balancing a load of multiple objectives and tasks. Depending on your role you might be jumping between creating content, managing Twitter, assisting support and more, all in between meetings. It's important to block times to do work, as well as protect your work day in order to be productive. I look at my calendar every morning and plan exactly how I'll be spending that day by putting blocks of work on the calendar for specific projects. This helps keep you on task and focused, in the end increasing your productivity. Here's a snapshot of my calendar - it's a mix of meetings and blocked work times, I even schedule my workouts:

Screen Shot 2013-03-23 at 4.22.04 PM

Push Back

It can feel like every day something pops up that is a 'must act now!' situation driven by someone on your team with a sense of urgency. Maybe you open your inbox each morning to new, and always 'high priority' requests. Companies may also push programs over to Community Management if it doesn't seem to fit on any other team internally. While it's in our nature to want to take it all on, we have to learn to say no and push back on internal demands to do what best serves the community.

Strategize

As mentioned above, it's tough for a community manager to carve out time to plan and strategize while we're balancing our work load. When you are planning your day for productivity it is so very important to block time for strategic thinking. This allows you to take a step back and figure out what's working, what's not working and what you can do to pull the right levers for success. It also helps drive the importance of community management in your company by providing thought leadership instead of just demonstrating tactical skills.

Make Friends on the Inside

Community Managers work across multiple teams inside our companies: engineering, recruiting, design, support, product marketing, etc - it's important to strengthen those relationships for a friendly and smooth workflow. It's also important to have a clear  idea of other teams' objectives and work load so you're knowledgable when asking for resources. Everyone is fighting for resources in a startup, especially from engineering and design. It's as simple as making time to ask a team what they're working on in the upcoming sprints, or walking to a person's desk instead of using IM to communicate. Having respect and understanding for the other teams you work with will open the door for more positive work relationships. It seems like something we should already know, but it can get lost in the every  day hustle.

Be Grateful

I borrowed this from the Fast Company article because it's a great tip for everyone in any field, and in daily life. Take 5 minutes in the morning (or evening) to think about the things you are grateful for - this will also remind you why you are doing the job you do. It can be focused on your career, but extend it to what you're grateful for in every day life. You can also take this a step further and try out a little visualization tactic, envisioning what you want to achieve in the future and engaging your subconscious mind. But that's content for an entirely different blog post....

What do you do to make sure you're being the most successful community manager you  can be?